All I Need Is A List And I Have Repeat Traffic Forever

There are many myths associated with email marketing. Here is one of the biggest myths…

“All I Need Is A List And I Have Repeat Traffic Forever”.

Anyone who has built a list will tell you that this is a big lie. In reality, having a list is very similar to getting site traffic from any other source. You basically have seconds to make an impact or your visitors will leave and not come back!

With email, you do have one advantage; you do have your prospects email address. But do you have their attention? It is crucial that your very first message to your subscriber is good…no, it needs to be great! Your welcome letter needs to captivate your new subscriber within seconds, or they will unsubscribe, or worse yet: they stay subscribed but don’t read another word you write.

Your readers will decide if you are worthy of their time after reading that first email from you. Make it something to remember. Here are a few tips…

Don’t just say “welcome aboard”

If you want to bore your potential subscriber to death; do the same thing everyone else does. If you just welcome people to your list, you give them no meat that they can digest. They have to wait for your first issue to get any information. Instead, give them your best articles now! Give them something that helps them solve a specific problem–and give it to them right away.

Give unadvertised free gifts

If you promised to give something away for free when a prospect subscribes, give that to them–and then give them something better that was not even part of the deal! The best way to win the confidence of your subscribers is to “over-deliver” with the bonus offers. By the way, make sure your freebies are worth something! Especially your bonus freebies!

If you make your welcome email dynamic; you build a foundation that you can build on–if you don’t, you will have a very hard time getting new subscribers to pay attention. Having a persons email address means nothing, having their attention means everything!