Building Relationships Using Email - Part 2

This is the second article in this series. If you haven’t read my first article: Building Relationships Using Email - Part 1, you should read that first.

I was listening to a call just recently, where some top Internet marketers were talking about the ROI that you can expect with an email list. They said on average, you can expect around a dollar per month for each subscriber on your list. This means if there are 500 people on your list, you can expect to make around $500.00 per month from that list.

Now the above figure is just the average. Many of the speakers on that call were not doing that well! Some said 50 cents per subscriber was more like it. What if I were to tell you that I personally do 4 times better than the average? Well it’s true! For every 500 subscribers on my list, I make $2000.00 per month, or more.

Why are my own results so much better?

I received an email just this morning from Perry Marshall. Perry is the Google Adwords guru. Whatever you want to know about Google Adwords, Perry is the man! His email this morning was discussing how the sales letter was dead! The sales letter has been around for over 100 years–and it’s effectiveness has been nearly flawless for that period of time.

But there is a problem! People are starting to become immune to the sales letter just like they are to other media blasts. How many sales letters have you seen this week? Do they lure you in with their great sales pitch–or do they turn you off immediately?

You see, a traditional sales letter does not know your wants and needs. It only can guess. If it makes the wrong guess, it must be restructured to make you want to buy. If you do buy, you are then added to an “A” list, which simply means you pulled out your credit card and purchased something. You have become a positive statistic!

Most marketers are content with a 1% ROI. As Perry says: “they are happy to give the other 99% to Google”. For us email marketers, that means we are happy to let 99% of our readers become a nameless statistic–or “B” list if you will.

Wouldn’t it be much better to actually know what your subscribers want?

“Relationship Marketing” is about knowing your subscribers. Actually it’s about much more…you need to forget that they are subscribers, or prospects, and start thinking of them as friends. My term for this is: “Friendship Marketing“. There are many ways to connect with your subscribers–I will cover these methods in part 3 of this series.

Seth say’s my posts are too long !

Stay Tuned!